Privacy Policy

1. Introduction

Approved Resin Driveways, a trading name of Apex Lead Generation Ltd, respects your privacy and is committed to protecting your personal data. This privacy policy will inform you as to how we look after your personal data when you visit our website and tell you about your privacy rights.

2. Who We Are

Apex Lead Generation Ltd is the controller and responsible for your personal data. Our website, Approved Resin Driveways, acts as a lead generation service connecting homeowners with independent third-party resin driveway installers. We do not perform installations ourselves.

3. The Data We Collect

We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:

• Identity Data: Includes first name, last name, and contact details.
• Contact Data: Includes email address and telephone number.
• Usage Data: Includes information about how you use our website.

4. How We Use Your Data

We use your personal data to provide you with the services you requested, specifically:

• To connect you with third-party installers who can provide quotes for your project.
• To communicate with you regarding your request.

5. Data Sharing

To provide our services, we share your contact information with independent, third-party resin driveway installers. These installers are independent contractors and are not employees of Apex Lead Generation Ltd. By submitting your details on our website, you expressly consent to us sharing your information with these third parties for the purpose of receiving quotes.

6. Cookies

Cookies are small text files placed on your device when you visit a website. We use a small number of cookies and similar technologies:

• Essential: A cookie that remembers your cookie preferences. This is always active as it is needed to honour your choice.
• Analytics & advertising (optional): We use Microsoft Clarity to understand how visitors use our site and Google (gtag) to measure the performance of our advertising. These set cookies only after you accept them.

When you first visit, we ask whether you accept these optional cookies. Microsoft Clarity and Google will not run unless you accept. You can change or withdraw your consent at any time using the “Cookie settings” link in the footer. For more detail on how these providers process data, see Microsoft’s and Google’s own privacy notices.

7. Data Security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorized way, altered or disclosed.

8. Your Legal Rights

Under certain circumstances, you have rights under data protection laws in relation to your personal data, including the right to request access, correction, erasure, restriction, transfer, to object to processing, or to withdraw consent.